Archive for January 9th, 2011

09
Jan

SpinImage DV QTVR

So, that Mac App Store thing you’ve probably noted some fuss about the last couple days? Here’s a nifty tip from Daniel Jalkut for some fun with that:

I can’t help myself.

  1. Quit App Store.app
  2. Open Terminal
  3. defaults write com.apple.appstore ShowDebugMenu -bool true
  4. Relaunch App Store

Enjoy it while you can. I’m sure it will be gone in the next update, especially if anybody at Apple sees this post.

Heh. Yes, no doubt it will be, but there’s some fun stuff to play with in the meantime there!

Aaaaaand while you’re checking out the Mac App Store, one of our little troll productions made it in for opening day: a version of the SpinImage DV 3D imaging product,

Playback-window-with-cropping.png

which takes video of something rotating and outputs a user-rotatable embeddable QTVR/JavaScript/Flash component.

The strategy that the SpinImage folks decided to approach the App Store with was somewhat interesting: list on the store a QTVR-only version for $19, treating that as a low-cost introduction to the product, which people can then trade in for the rather more highly priced JavaScript/Flash exporting versions direct from the SpinImage website. An interesting approach to work around the no demo restrictions, certainly. Our biggest fear was actually that since QTVR manipulations are not available in QuickTime X and therefore cannot be built into a 64-bit executable, it might fall under “deprecated technologies” these days; but nope, sailed right through review with no quibbles.

Going by the first three days, the strategy seems to be getting off to a decent start — but we need to wait and see whether these App Store version purchases translate into upgrades to non-AppStore premium versions before making any grand pronouncements on its effectiveness. However, even from results to date we can make a tentative presumption that having a feature-limited version for sale on the App Store is significantly better marketing than having a full version time-limited demo available advertised via Google AdWords is, judging by what we’ve been told of how that was going in the pre-App Store days.

And hey, if you do feel like making rotating 3D images for your website … check it out!

SpinImage