So you may have read our post a couple days back on how most apps don’t turn out strikingly profitable. If you didn’t, TL/DR: They don’t. What can we do about that, then? Well, the biggest stumbling block is discovery, we’d venture that pretty much everyone would agree. So here’s some thoughts on that:
How To Get A Massive Increase In Downloads With Some Simple App Store SEO
… The question with “app store SEO” is what keywords should you choose, and how do you get your app listed at the top of those keyword searches?
Invantory, developers of a new Craigslist app have written a pretty insightful post as to the tools and process they used chose keywords that made a dramatic increase in the number of downloads their new app has received…
Not bad, not bad. The secret sauce here?
AppCode.es – The Swiss Army Knife for App Store Optimization
Perform App Store SEO, track your competitors, dispense your apps’ promo codes effectively.
Check out their slideshare.net presentations:
AppCod.es – app store marketing toolbox
App Store SEO #2 choosing keywords
And check out their U.S. store search engine:
Aside from guessing your competitor’s keywords, we can predict your app store search position and help you track it.
Good stuff, good stuff. At $14.95 a month, certainly seems like it’d be worth a spin to see if you can get results like the Invantory folk!
Another option in this field is MobileDevHQ:
Don’t let your app get lost in the sea of apps. Over 65% of consumers find apps via search in the app store. Use MobileDevHQ to analyze and optimize your app store presence and beat your competition…
Check out the video here: Optimize for App Store Discovery and sign up for a free 30 day trial — hey, why not — and see what they can do for you!
Finally, for a case study in how to plan to make an initial splash, some good thoughts for you in
The Art Of Launching An App: A Case Study
UPDATES:
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JUL