Under the Bridge

Marketing Tutorial Series

Just in case you don’t monitor all the new posts over at raywenderlich.com — and if you don’t, you should — there’s been a series on marketing your app that wrapped up today that’s worth your time to read:

How to Market and Promote your Games and Apps: Part 1/4

How to Market and Promote your Games and Apps: Part 2/4

How to Market and Promote your Games and Apps: Part 3/4

How to Market and Promote your Games and Apps: Part 4/4

Nothing strikingly groundbreaking in it, but it’s a handily wrapped up package of generally accepted current best practices.

Which a lot of us could use some help with, as

A Whopping 60 Percent Of iOS Apps Fail To Make The Developer A Profit

12% earn $50,000 or more in revenue – “Top Earners”…

… Top Earners have nearly $30,000 as an average marketing budget…

Yikes. That kinda puts things in perspective, doesn’t it now?

While we’re at it, here’s a collection of marketing-related links we’ve noted to mine for tidbits:

The 10 step approach to marketing your app

You Need a Media Kit

How To: Media Kits, Retro Dreamer style!

5 Ways to Make Your App Take Off

Behind the app: Repeat Timer Pro

Preparing for an app launch – interview with Leap founder

What are the best practices for marketing an iPhone app?

9 Must-Haves for the Perfect Landing Page

An iOS (iPad) app launch marketing and promotion task list template

HOW TO: Launch Any Product Using Social Media

$1.99 for a list of 40 review sites’ submission info

Of course, there’s always the paid marketing option… but we haven’t really noticed that any of those types actually do any good, at least not ethically. Any of you Dear Readers have experience with app marketers that were actually worth the trouble to employ?

UPDATES:

App Review Sites Listing Adds 50+ Sites – Traffic Rankings Updated

The Art Of Launching An App: A Case Study  

How To Contact Press (And Increase Chances To Get Press Coverage)

Custom Tips to Sell More Apps from the Marketing Your App folk

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