Just in case you managed to miss this so far, Technical Q&A QA1633 has the official scoop on creating easy to read iTunes Store URLs for a specific application and/or company. The three types are:
- Company Name:
http://itunes.com/apps/<companyname> - Application Name:
http://itunes.com/apps/< applicationname > - Application by Company:
http://itunes.com/apps/<companyname>/< applicationname >
The rules for constructing <companyname> and <applicationname> are basically to convert the text displayed in the App Store to lowercase ASCII and remove anything without an obvious counterpart in that set, with the exception that “&” becomes “and”. Like these examples:
- Sega => http://itunes.com/apps/sega
- ngmoco, Inc. => http://itunes.com/apps/ngmocoinc
- Chen’s Photography & Software =>
http://itunes.com/apps/chensphotographyandsoftware - Ocarina => http://itunes.com/apps/ocarina
- Watchmen: Justice is Coming =>
http://itunes.com/apps/watchmenjusticeiscoming - Brain Challenge™ => http://itunes.com/apps/brainchallenge
- Spanish Class 2 – Bueno, entonces… ¿qué pasó con el cinco? =>
http://itunes.com/apps/spanishclass2buenoentoncesquepasoconelcinco
There are some extra caveats, like that these are not guaranteed to be unique in which case they bring up a search page, so it’s very likely a good idea to hand craft and test these individually rather than construct them programmatically. But hey, baby steps.
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