Don’t miss reading this post mentioned on iphonesb about one first movers’ experience with in-app purchase for a free game:
I thought many of you might be interested in seeing our initial results from releasing Gravity Sling as a free app with In App Purchase a couple weeks ago. I’ve posted a lot of data and charts here:
http://www.riptidegames.com/2009/11/in-app-purchase-results-2-weeks-in/
The super-quick hits are:
- Total conversion rate around 2%
- Regional differences are present, with US at almost 3% conversion and Italy at just .78%
Also interesting is the corollary between OpenFeint and conversion. We found that OpenFeint users were 3 times more likely to purchase a level pack than non-OpenFeint players…
Lots of hard data to chew over there!
