Under The Bridge

So you’ve probably at least pondered putting some advertising and/or analytics into your application releases, and here’s a roundup of the most popular products for that:

For Revenue:

• Medialets : Insert ads into your application using easy to drop in Objects, also track your users interaction with your application, earn a CPM.
• AdMob : Offers ads for your iPhone using Javascript” code. AdMob has been around for a while and has publisher solutions for mobile phones, not just iPhone applications.
• PinchMedia : Offers ads and analytics for your iPhone application, exclusively for iPhone applications.
• [EDIT: You knew it was coming ... Google AdSense for Mobile Applications Beta!
• [EDIT: And here's yet another ... Greystripe!]
• [EDIT: Oh look, they just keep coming ... Smaato!]
• [EDIT: Quattro! VideoEgg! Millennial Media! JumpTap! MdotM! They're everywhere! EVERYWHERE, I tell you!]

Mediation layers:

• AdWhirl (promising-sounding revenue numbers here) — now bought by AdMob!
• Mobclix now has reputedly some 20 networks — everyone except AdMob, it seems.
• There’s Tapjoy, as well, seem a bit small compared to the other two though.
• And then there’s this Mojiva place too? Anybody actually use it?

For Ad Swapping:

• PurpleTalk : PurpleTalk allows you to join an advertising exchange with other iPhone developers. You earn advertising views of an advertisement for your application when you advertise others. You do not make money with these ads however it is a free way to increase the adoption of your own application.
• [EDIT: Social Gaming Network has an exchange program now!]
• [EDIT: And Admob has AdMob Download Exchange!]
• [EDIT: And some indies started their own little App Treasures exchange club!]
• [EDIT: Flurry is beta-ing Flurry AppCircle™!]

For Analytics:

• PinchMedia : Offers analytics for your iPhone application, exclusively for iPhone applications.

And as time goes on, there’s an ever expanding cornucopia of choices in the analytics category:

• Flurry, which we’ve mentioned before as looking interesting
• Mobclix, who we haven’t looked at but who are on top of things enough to notice our Flurry post, which is rather impressive.
• [EDIT: And Brandon recommends taking a look at Omniture!]
• [EDIT: And here's another roundup and a followup with a few other options!]
• [EDIT: And seems this Apprupt.com place is targeting iPhone developers now!]
• [EDIT: Yet another new one ... iloggr!]
• [EDIT: Yes, they just keep coming; here's Motally Mobile Analytics!]
• [EDIT: And the gorilla: Google Analytics Tracking for Mobile Apps!]

POSTSCRIPT:

And don’t miss reading this white paper from Skyhook Wireless about all monetization strategies, not just ad serving!