Here’s a good read for you; the author of Fairway which is something to do with golf apparently has posted an extensive writeup on design iteration and UI implementation during its development:
My biggest goal releasing this application wasn’t just to release a golf application that I would use. It was to release a golf application I was proud of, one I didn’t cut corners on, one that I could recommend to any golfer with an iPhone. Heck even one I could recommend to someone interested in user interface design and interaction. I highly suggest you set similarly high bars for your release. It’s not enough to release an average iPhone application, you should instead strive to push the envelope and make your application distinctive and innovative.
A standard we should all strive to live up to, indeed!
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