Archive for January 7th, 2009

07
Jan

Winning the App Store

Now, you may be aware that the multiple-week #1 app in the App Store is called iFart

There are now 26 Fart Sounds included with iFart and the ability to record your own farts.

New Fart Sounds include:

  • Bombardier
  • Brown Mosquito
  • Burrito Maximo
  • Laundry Day
  • Predator
  • Dirty Raoul
  • Silent But Deadly

Using the fart a friend feature you can email the system farts to your friends along with a personal message.

With the Record-A-Fart feature you can record sounds and use Sneak Attack and Security Fart feature with them.

My, my. How could one resist, indeed? But what you may not be aware of is just how … we hesitate to use the word “insanely”, but a better one escapes us … how insanely profitable it is.

After hitting 13274 units on 12/22, a number of stories broke out sharing that our iFart app had net us approximately $10K for that single day…

12/23 was similar to the previous day. We sold 13,349 units.

I was pleased. I’ll take that on any day.

But I had a hunch that Christmas Eve and Christmas Day would be higher. How much higher was anyone’s guess.

All I knew was that a lot of people would be getting iPhones and iPod Touch MP3 players on Christmas Day.

Christmas came a day early for us. On 12/24, my jaw hit the floor when I checked my stats.

We sold 19520 units, providing $13364 in net income after Apple takes their cut.

I now knew that Christmas Day would be bigger than I would have imagined.

I made sure I was sitting down before I checked my day-after-Christmas stats.

It was a good thing.

On Christmas Day, 38,927 people purchased iFart Mobile.

Thirty-eight thousand nine-hundred and twenty seven.

Wow.

Thats $27,249 net.

Again I say, wow.

Yes. Yes, “wow” is an appropriate response.

Here’s another link with the sales graphed up to Christmas.

It’s truly amazing what a little media attention will do for your sales, isn’t it now? And people thought that the gold rush was over. Apparently all you have to do is hit the right note, so to speak…