The Future Is Subscribed

In case you’ve been under a rock the last couple days, we just had the biggest upending of the App Store since In-App Purchases:

Wow! So that’s the big news for this WWDC, eh? Er, actually…

“…but frankly, we’ve got a busy enough keynote that we decided we’re not going to cover those in the keynote.”

O_o Seriously? What on earth are they going to announce next week, the Second Coming and the Millennial Kingdom? Well, while we wait, the discussion rages about just how much difference this will make to indie development. To get you up to speed:

2013’s Adobe’s Subscription Model & Why Platform Owners Should Care is a great exposition of the mutual value proposition of subscriptions.

App Store 2.0 — will it change things?

We, as a company, have been on the App Store since the very first day (YES) of its existence and have over 50 million downloads worldwide. Readdle managed to build a sustainable business creating great productivity apps that people were happy to pay for.

But 2.5 years ago we saw a big shift and decline on the App Store, that hit all premium priced apps with one time purchase model.

So here are some new things that we know and our reaction to them…

Developers can gate apps behind subscriptions, within limits, Apple says: Let the redesigning of your app as a service begin!

How we made an App Store subscription success

As the co-creator of Zombies, Run!, a fitness app that transitioned to a subscription model just over one year ago, I couldn’t be more delighted. 🍾 + 🎉 all round, folks.

Before all that 🍾 + 🎉 though, I want to share the lessons we learned in the past year — a terrifying, exciting, and ultimately very successful year…

And as usual, Michael Tsai has a great roundup on Pre-WWDC App Store Changes if you feel like getting deeper into the discussions. If not, pleasant dreams waiting for that “busy enough” keynote Monday. Speculation is rampant as usual, but nobody seems to have any real clue, so let’s go with the prediction we like best:

One more nail in the coffin of the Wintel ecosystem coming from Apple

So if they do announce the next-gen PowerBook ships with ARM macOS 12 this fall … you heard it here first!

UPDATES:

In-App Purchases: Auto-Renewable Subscriptions Tutorial

Alex | June 10, 2016

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