In case you didn’t visit the Dev Portal this week, there’s a new mini-site worth flipping through:
- Developer Insights profiling success stories,
- Planning unifying previous scattered advice,
- Guidelines likewise,
- and Submission.
Hopefully this facelift presages attempts to address the not-so simmering frustration out there:
For all but a few developers, the App Store itself now resembles a lottery: for every breakout hit like Candy Crush, hundreds or even thousands of apps languish in obscurity…
Essentially, there’s a massive oversupply of apps, and the app markets are now saturated and suffering from neglect and short-term thinking by the companies who operate them…
But the truth is, even if Apple gave indie developers everything they wanted, it wouldn’t matter much over the long term…
People don’t pay for functionality, at least not anymore. They do pay for content and services, but they don’t pay for functionality…
My take: I don’t think the App Stores are broken; I think they’re doing exactly what Apple wants them to, because Apple’s interest is in supporting the corporate app developers and the larger studio developers…
Et cetera. Perhaps we’ve already had a trial balloon for one of those presaged attempts; if so, it went over … poorly.
- “It’s downright embarrassing that App Store search is still so bad…”
- “They need to de-crappify the Store…”
- “Apple has done some dumb things in the company’s history, but this stands out as particularly stupid…”
- “Why wasn’t search already better?”
- “would exacerbate much of the App Store’s dysfunction…”
Well, that’s kinda a downer of a post so far, isn’t it. So let’s pick it up a bit with this inspiring manifesto:
- 2.26 million downloads in under two years (free and paid combined).
- #1 game in the US for 18 days straight (20 days overall).
- 26,859 ratings of which 23,833 are 5-stars (4.73 average rating)…
Long list of Do’s and Don’ts for developing, marketing getting featured, and making sustainable income. Read them!
Now that you’re all fired up, for massive collections of marketing resources check out:
App Marketing Stack: “A Curated Directory of Tools & Resources on App Marketing and Mobile Growth.”
ios-marketing-resources: “Awesome list of iOS app branding/marketing tools.”
And finally, whether you’re indie or not, handling marketing or not, no doubt a bane of your App Store development is the review process, ’tis it not? Besides Apple’s new Guidelines page mentioned up at the top, here’s some more help:
Under the Radar #21: App Store Rejection – “Tips on avoiding rejections by Apple’s app-review staff and what to do when your app get rejected.”
App Store Review Guidelines History: An annotated list of all changes to the Review Guidelines back to 2014.
AppReviewKit: “An alternative solution to remind your users to review your app.”