Video Killed The Screenshot Star

So it’s not enough that designing the increasingly misnamed “screenshots” for your App Store listing is a full-fledged production process these days, now you need to ramp up your video production skills as well:

App Previews

App Previews are short videos showcasing what’s great about your app to help users decide if it’s right for them. Customers can watch App Previews directly from your app details page in the App Store. App Previews are composed primarily of device-captured footage of your app to help customers make more informed download decisions.

How Do I Create an App Preview?

With iOS 8 and OS X Yosemite, you can capture real-time footage of your app directly off your iPhone, iPad, or iPod touch. Just connect your device to your Mac using the Lightning connector and it will be automatically available as a video camera. You can capture anything you’re doing on-screen directly to your Mac using QuickTime Player. Edit your captured footage in your favorite video editing app and upload it on iTunes Connect—just like your screenshots—to submit it for review along with your next app update…

Availability

App Previews appear on your app details page in the App Store on iOS 8 or later. App developers can submit their App Previews this Fall.

So, time to get on that then, right after watching the “Creating Great App Previews” WWDC session. If there is such a thing as “your favourite video editing app,” that is. Those of us who would be hard pressed to even name any video editing app, never mind have a favourite one, well we do have a bit more of a challenge here, don’t we now.

No doubt in short order there will be a great deal of options to help us with that; but at the moment the only established option we’re aware of enough to have linked to before is Apptamin, who have here an excellent post here to get you up to speed,

App Previews (video on the iOS 8 App Store): Thoughts and Tips

Video on the App Store. It’s (almost) here. It’s awesome for App Developers. One can’t help but wonder why it’s only coming now when the Google Play Store and the Amazon App Store have added it a long time ago. But it doesn’t really matter. After producing close to 300 promo videos and game trailers since we started Apptamin, we do have some thoughts about the App Previews that were introduced. And a few tips as well…

Read the whole thing, as they say. And then these:

The Ultimate Guide To Using Video For App Marketing

Let’s Make a Promo

Getting Started with App Previews

UPDATES:

Ideon / SmudgeKit: “provides a drop in replacement for UIWindow to draw visual representations of all touch events to the screen. Ideal for for creating App Previews or other screencasts where it is crucial to show touch gestures.”

From the Wayback Machine: Fingertips: Presentation Mode

The Making and Effectiveness of an App Preview

Recording Your iOS 8 Device with QuickTime Player

How to Make App Trailers: Top 8 Do’s and Don’ts

TouchVisualizer: “Lightweight touch visualization library in Swift. Multiple fingers and touch radius supported!”

Alex | July 5, 2014
  • Evaldo Rossi October 17, 2014 at 3:36 pm
    Thanks for mentioning my blog post :)

Leave a Reply